A supply-side platform (SSP) helps publishers translate ad metrics into monetization improvements. Through unifying impression-level data, real-time bidding insights, and RPM and CPM trend data, teams can tune price floors, header bidding setups, and viewability. AI-powered analytics reveal bid-volume distributions, latency-driven performance changes, and premium audience segments to maximize cross-format revenue in 2025. https://worldwidesciencestories.com/ssp-analytics-and-reporting-turning-ad-performance-data-into-revenue-growth/